Abey Francis

Abey Francis's Free Management Articles And Case Studies

Mbaknol.com is an excellent site that provides
easy-to-access, clutter-free, comprehensive resource of
business management articles and case studies.

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  • Updated 5 Years Ago

Ambush Marketing Strategies

Updated 6 Years Ago

Ambush Marketing Strategies
What is Ambush Marketing? Ambush marketing occurred when a non-sponsor of an event attempted to pass itself off as an official sponsor. Ambush marketing is defined as the practice whereby another company, often a competitor, intrudes upon public attention surrounding the event, thereby deflecting attention toward themselves and away from the sponsors. In simple words, …
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