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Abey Francis

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  • Updated 5 Years Ago

Green Strategies and Green Marketing Strategy Matrix

Updated 5 Years Ago
By Abey Francis

Green Strategies And Green Marketing Strategy Matrix
There are four types of green strategies: Lean Green, Defensive Green, Shaded Green and Extreme Green. Companies need to identify their position in Green Strategy Matrix regards to substantiality of green market segments and differentiability of greenness in order to choose the right strategy to enter a green market.
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