Social is Bigger than Media. The sooner we understand that,
the better it is for us. People are on social to have fun,
so facilitate that - don't make it another media for your
brand voice
This picture adorns my Twitter background ( @ajaxjoshi ). Why? Any guesses? Look at it again, this was clicked by me at the Surajkund Crafts Mela in Feb this year – a shop selling lamps in al…