Ben Thompson of Stratechery has published a (another) great post on understanding AMP and the reasons behind its lure for publishers and success amongst users on web. It’s a must read to better understand how (and why) Google is aggressively pushing AMP across its product lines.
And of course, he also talks about the core argument against AMP - it’s an open, but still a proprietary standard from Google. And they are blatantly exploiting their monopoly in search and online advertising while promoting it.
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