Todays Social, Mobile, Digitally charged customers just dont care about your cold calls period.75% of B2B Customers today choose to research a company, product or service online before they get in touch with you. [Click Here] to read my earlier post on "How 75% of B2B Buying cycle is completed online." So then more and more B2B Companies need to share great customer success stories that educate, delight and influence their customers online creating the much needed visibility, awareness, demandgeneration, leads etc. So in nutshell the digital, social revolution has changed the sales game making way for Social Selling as a new channel. So what if you could find educate, delight, influence 80% of all these people across the world looking for your products and services online, wouldnt that be great? [Click Here] to read my earlier post on the "3 Key elements of an effective B2B content marketing strategy".