The Internet Trap – How the Digital Economy Builds Monopolies and Undermines Democracy is a deep dive in to the digital universe, and looks at the power exerted by trans national monopolies such as Facebook, Amazon and Google, in developing large pools of big data made up of consumer information, and the use of this data to influence our actions. Among hundreds of millions of sites on the web, the four largest internet firms—Google, Facebook, Microsoft, and Yahoo!—capture a third of all web visits. As of mid- 2016, Google and Facebook together combined for more than 73 percent of digital
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