One of the essential elements of SEO is picking the right keyword, making them rank & track the keyword position in search. It is absolutely necessary for a blogger or SEO professional to check their Google keyword ranking for target keywords. One of the most common mistakes bloggers and website administrators make is that they write and publish articles without targeting any keywords at all. It takes only 10-15 minutes to use a keyword research tool like SEMRUSH or the Google keyword search tool to find which keywords to use. Make sure you take advantage of these tools in order to accomplish this very important step!