Patanjali, Parents & Principles of Marketing
In the midst of a brand workshop that I was conducting recently one of the participants asked me smirkingly “So, as a brand professiona......
8 Years Ago
Snapdeal re-branding: My take
So, Sanpdeal got itself a new logo. It took me a bit to figure out that it’s a (delivery) box. Actually, the press release had to demys......
8 Years Ago
Consultant’s dilemma: Asking questions or serving answers?
Twenty months since I started on my own and what an incredible journey it has been. I still remember the last week of my job. Mind clou......
8 Years Ago
Optimizing Media before Message- is startup marketing missing the hidden pot of gold?*
It’s closer to campaign time and the launch countdown has started: Product Availability: Check Distribution Set-up: Check Pro......
8 Years Ago
From use-cases to users: Do B2C tech companies need a fundamental shift in consumer thinking?
A typical discussion on product enhancement with a founder or CEO of a B2C tech company begins with the ubiquitous question- “what’s the u......
8 Years Ago
Darr Ke Aage Jeet Hai: My true story!
26th November 2008: I returned home late at night after a cozy dinner with my wife at our favorite Italian restaurant. Everything was perfe......
8 Years Ago
