Preservatives in cosmetics are often feared or criticized, but preservatives help cosmetics stay safe and extend their shelf lives. Even though they are safe and legally used, preservatives are often targeted because sensitive skin can be more reactive to them. The cosmetic industry is constantly trying to innovate by developing new products without preservatives. There are some alternative routes: Limit the development of microorganisms Choosing airless packaging or tube instead of a jar may help to reduce the risk of microorganism development. The contamination of the product is higher when the consumer can touch the formula directly. If you want