R

Rochna Poddar's Brandistan

We look at Indian brands as people, analyze the psyche
behind them, and revel at their place in the crazy Indian
brand playground.

  • Rated2.8/ 5
  • Updated 12 Years Ago

Recent blog posts from Brandistan


Twitter’s New Logo: Things are Looking Up for Larry!
Twitter’s New Logo: Things are Looking Up for Larry!
So Twitter (finally!)has a new’ish logo, and I can see most people going ‘wha?!! 2 years for THIS??’ Most brand managers would gawk at the fat design bill that would probably have…...
12 Years Ago
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Twitter’s New Logo: Things are Looking Up for Larry!
Twitter’s New Logo: Things are Looking Up for Larry!
So Twitter (finally!)has a new’ish logo, and I can see most people going ‘wha?!! 2 years for THIS??’ Most brand managers would gawk at the fat design bill that would probably have…...
12 Years Ago
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Brands Are People Too
Brands Are People Too
Matching Brands with Public Personalities The burst in the Indian population is mirrored by a growth in the brand population, ie., the huge number of new brands and wannabe brands surfacing around …...
13 Years Ago
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Brands Are People Too
Brands Are People Too
Matching Brands with Public Personalities The burst in the Indian population is mirrored by a growth in the brand population, ie., the huge number of new brands and wannabe brands surfacing around …...
13 Years Ago
BlogAdda
Celebrity Endorsements: The Glitzy Side of Brand Building
Celebrity Endorsements: The Glitzy Side of Brand Building
Guest Article by: Sachin Mehta What constitutes a celebrity? The classic dictionary definition of celebrity returns the following words:  “famous personality, superstar, icon”. In short, a celebr...
13 Years Ago
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Celebrity Endorsements: The Glitzy Side of Brand Building
Celebrity Endorsements: The Glitzy Side of Brand Building
Guest Article by: Sachin Mehta What constitutes a celebrity? The classic dictionary definition of celebrity returns the following words:  “famous personality, superstar, icon”. In short, a celebr...
13 Years Ago
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