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Rochna Poddar's Brandistan

We look at Indian brands as people, analyze the psyche
behind them, and revel at their place in the crazy Indian
brand playground.

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Updated 12 Years Ago

Blog by Rochna Poddar
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Celebrity Endorsements: The Glitzy Side of Brand Building

Updated 13 Years Ago

By Rochna Poddar

Guest Article by: Sachin Mehta What constitutes a celebrity? The classic dictionary definition of celebrity returns the following words: “famous personality, superstar, icon”. In short, a celebrit…

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Rochna Poddar's Brandistan

Celebrity Endorsements: The Glitzy Side of Brand Building

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