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Sooraj Divakaran's Digital Uncovered

To cover the digital marketing campaigns in India and
abroad.

  • Rated2.6/ 5
  • Updated 1 Year Ago

How to Create a Lead Scoring Model? | Digital Uncovered

Updated 6 Years Ago
By Sooraj Divakaran

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Customer journey today follows a non-linear path with countless sources and multiple devices. The only way to exit this endless maze is to adopt a lead scoring model. Lead scoring allows you to rank leads and arrive at a perceived value.
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