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Sooraj Divakaran's Digital Uncovered

To cover the digital marketing campaigns in India and
abroad.

  • Rated2.5/ 5
  • Updated 1 Year Ago

Programmatic TV: Moving Beyond Counting Eyeballs

Updated 6 Years Ago
By Sooraj Divakaran

Programmatic TV: Moving Beyond Counting Eyeballs
Traditional TV buying model creates endless paperwork including endless spreadsheets, emails and not mention the regular follow-ups offline. Programmatic TV applies digital advertising's efficiency models to TV advertising.
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