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Sramana Mitra's Sramana Mitra On Strategy

Entrepreneur and Strategy Consultant Sramana Mitra's
technology and entrepreneurship blog, written from the
cultural context of Silicon Valley.

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Achieve Repeatability with Your Startup to Become Fundable | Sramana Mitra

Updated 5 Days Ago

Achieve Repeatability With Your Startup To Become Fundable | Sramana Mitra
Will you be going after funding in 2025? To raise your FIRST institutional funding round OR to raise your NEXT round of funding, the requirement is similar. You need to show a path to High Velocity Growth. Velocity, however, is squarely dependent on Repeatability. Founder-led sales IS acceptable for the Seed round. It is NOT acceptable for Series A or beyond. At the minimum, you need a Repeatability Hypothesis to raise a venture round. That is the ONLY thing that convinces VCs that you can achieve Velocity. There's a common problem with Founder-led Sales: Positioning changes on the fly on a daily basis. Let's look at a scenario for a virtual meeting product out to compete with Zoom and Webex: On Monday, the product use case is a virtual meeting for 1000 employees. On Tuesday, the use case is a virtual meeting for a sales person talking to a single customer. On Wednesday, the use case is a partnership executive doing partner training over a virtual meeting.
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