If you haven't already, please study our free Bootstrapping Course and Investor Introductions page. In 2020, Coalition Technologies was still largely a services company, but also had a few products. Co-founder Jordan Brannon shared the company's well-managed journey. Sramana Mitra: Let's start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Jordan Brannon: I was born in Sioux Falls, South Dakota. I grew up primarily in Washington state in a smaller community. It's about an hour and a half south of Seattle. I have three brothers and we largely stuck to the northwest throughout my childhood. I ended up going to the University of Washington in Seattle. I roomed with my brother who inspired much of my entrepreneurial journey. He was a finance major and always interested in testing something new, doing something new. He was always quite competitive. He was always eager to do