If you haven't already, please study our free Bootstrapping Course and Investor Introductions page. In 2020, D2L Founder CEO John Baker shared this terrific story of bootstrapped entrepreneurship in EdTech. Sramana Mitra: Let's go to the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? John Baker: I'm based in Waterloo, Ontario, Canada. I was born in a fishing village on the northeast coast of Newfoundland. When I was 22 years and in my third year of engineering at the University of Waterloo, I started a company with the mission of transforming the way the world learns. Sramana Mitra: What year was that? John Baker: That was 1999. Sramana Mitra: The internet boom was happening then. The dot-com bubble was in full swing. John Baker: It was. Starting an education technology back in 1999 was not a typical path. There was very little investment going into EdTech in